This Privacy Policy describes how PictorLabs, Inc. (“PictorLabs”, “we”, “us” or “our”) handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website, https://www.pictorlabs.ai/, and our virtual staining platform (collectively, the “Service”), as well as through social media, our marketing activities, and other activities described in this Privacy Policy.
Our Service is designed for businesses and their representatives. We do not offer products or services for use by individuals for their personal, family or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as business representatives and not their individual capacities.
Personal information we collect
Personal information we collect
Information you provide to us. Personal information you may provide to us through the services or otherwise includes:
Contact data, such as your first and last name, salutation, email address, mailing address, professional title and company name, and phone number.
Account data, such as the username and password that you may set to establish an account on the Service and any other information that you add to your account profile.
Account data, such as the username and password that you may set to establish an account on the Service and any other information that you add to your account profile.
Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise.
Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise.
Research data, such as your responses to surveys that we might ask you to complete for research purposes related to our business.
Research data, such as your responses to surveys that we might ask you to complete for research purposes related to our business.
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
Other data not specifically listed here, which we will use as described in this Privacy policy or as otherwise disclosed at the time of collection.
Other data not specifically listed here, which we will use as described in this Privacy policy or as otherwise disclosed at the time of collection.
Third-party sources
We may obtain personal information falling within one of the categories identified above from third-party sources, such as:
Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Data providers, such as information services and data licensors that provide demographic and other information.
Marketing partners, such as joint marketing partners and event co-sponsors.
Automatic data collection
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications, and other online services, such as:
Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g.. wi-fi, LTE, 3G), and general location information such as city, state, or general geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Cookies and similar technologies
Some of our automatic collection described above is facilitated by the following technologies:
Cookies, which are small text files that websites store on user devices and that allow web servers to record users' web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both "session cookies" that are deleted when a session ends, "persistent cookies" that remain longer, "first party" cookies that we place and "third party" cookies that our third-party business partners and service providers place.
Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
Contact data, such as your first and last name, salutation, email address, mailing address, professional title and company name, and phone number.
How we use your personal information
How we use your personal information
How we use your personal information
We may use your personal information for the following purposes or as otherwise described at the time of collection:
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Compliance and Protection
We may use your personal information to:
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
Technical operation. To allow the technical operation of the Service.
Functionality. To enhance the performance and functionality of the Service.
Analytics. To help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails. For example, we use Google Analytics for this purpose. To provide this service, Google Analytics may collect certain information about you from your computer using cookies.
You can learn more about Google Analytics and how it collects and processes data by visiting: www.google.com/policies/privacy/partners/. You can opt-out of the use of Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=en.
In addition to the other uses, included in this section, we may use the Cookies and similar technologies described above for the following purposes:
Protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims).
Protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims).
Protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims).
Audit our internal processes for compliance with legal and contractual requirements or our internal policies.
Audit our internal processes for compliance with legal and contractual requirements or our internal policies.
Audit our internal processes for compliance with legal and contractual requirements or our internal policies.
Enforce the terms and conditions that govern the Service.
Enforce the terms and conditions that govern the Service.
Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft
Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft
Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft
With your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information, such as when required by law.
Cookies and similar technologies.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
How we share your personal information.
How we share your personal information.
We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, consumer research, marketing, and website analytics).
Third parties designated by you. We may share your personal data with third parties where you have instructed us or provided your consent to do so. We will share personal information that is needed for these other companies to provide the services that you have requested.
Business and marketing partners. Third parties with whom we co-sponsor events, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, PictorLabs, our parent, our affiliates, or our subsidiaries (including, in connection with a bankruptcy or similar proceedings).